Insight Eye Care is an independent, full-service optometric practice in Waterloo. They've been in business for over 30 years, but re-branded as Insight in 2011.
They have six optometrists, one optician, and provide eye examinations, contacts and advanced lens technology, and have a huge boutique of independently handcrafted eyewear from around the world. Insight is owned by Dr. Tim Sloss, and the boutique is curated by Neil Moser, Nicole Wagler, and Troy Dettwiler.
With 21 staff members, Insight Eye Care is still focused on the community in Waterloo Region and they have a fun and fashionable sales team to help people find the best frames that they source internationally.
Outside of work, Neil says he enjoys cycling, backcountry camping, writing his blog "Fun with Dick", and reading. Nicole enjoys getting tattooed, painting, watching horror movies, and playing with her hairless cats.
What sets Insight apart from their competitors is that they travel the world to find unique eyewear brands, such as 3D printed frames from Germany, made frames made of vintage vinyl records from Hungary, full wood frames from Austria, and more! And, their staff and doctors are really fun and talented!
During the month of December, receive a $30 gift card with a one-year purchase of Aqua Comfort Plus or Air Optix contact lenses (includes eligibility for mail-in rebates).
What does your typical day look like?
Doing all of the things! In-house marketing, engaging with clients in our boutique, planning future community events (Steel Rails, Grand Porch Party, Fashion for Life, and brainstorming for an art/tech show).
What is your background/experience/education?
Neil: 10 years in the optical industry, English Degree. Nicole: 3.5 years in the optical industry, Music History Degree.
What do you wish you knew (but didn’t) when you started your business?
That changing nosepads on old glasses is an interesting and juicy experience!?
What advice do you have for other entrepreneurs in Waterloo Region?
Know your market, surround yourself with people who support what you do, personality is super important when hiring staff and connect with other like-minded entrepreneurs or independent business owners in the community and support each other.
For more information, contact:
Insight Eye Care
239 Weber Street North
Waterloo, ON N2J3H5
Address as of July 2016:
49 Albert Street
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