WRTalk About Your Job – Elite Training Facility - @EliteTF

Dorothy and her husband Clint wanted to turn their passion into their career and founded the Elite Training Facility three years ago. They offer group fitness classes, personal training and registered massage therapy to clients.

A typical day for this duo begins at 3:45a.m., with the first clients arriving for personal training with Clint at 4:30a.m. Dorothy begins her day with catching up on administrative paperwork, and then spends the rest of her day providing massage therapy to clients.

They also find time to do their own workouts, run errands, and attend a social evening here and there. During their down time, Dorothy and Clint enjoy spending some much needed time relaxing on the couch with their cat, or vacationing in Mexico. 

Their facility motto is “The gym is not meant to BE your life, it’s meant to ENHANCE your life.”

Dorothy and Clint promote this motto through offering a fun place to get in shape and find information on living a healthy lifestyle.  They cite the best part of their job is “helping clients feel and look their best,” as well as working together as a married couple sharing a common goal. 

Elite Training Facility offers services in personal training, nutrition, as well as various types of therapy. There is something for every type of client!


What sets you apart from your competitors?

We are the everyday person gym. We have a very personal connection with each and every one of our clients.  We also have a strong focus on nutrition and “Eating for Success.” 

Clint Sinding, CEO and Elite trainer has over 20 years of experience in the fitness industry.  He is 51 years old, a father of two and a grandfather of two.  Clint understands the challenges in the finding time and motivation to stay fit and live a healthy life. “With all that life throws our way, we still find a way to be in the best shape of our lives and we would love to help you achieve your goals,” he says.

Dorothy offers Swedish, Relaxation, Pregnancy, Deep Tissue, as well as Sports Massage. Aromatherapy is also available at no extra charge. Direct billing to most extended health insurance companies is also available.

What is your background/experience/education?

Clint has been in fitness since he was 13 years old. In his adult years, he started coaching hockey, then teaching group fitness classes and personal training.  He’s completed many courses along the way, but mainly it’s his passion and continuing thirst for knowledge that keeps him educated.

Dorothy graduated with honours from the Canadian College of Massage and Hydrotherapy and is registered with the College of Massage Therapists of Ontario.  

What do you wish you knew (but didn’t) when you started your business?

We didn’t think there was such a thing as a “business plan,” so we just rolled with the punches and adapted/changed every day.

What advice do you have for other entrepreneurs in Waterloo Region?

Get out there and meet people!

For more information, please contact:

Elite Training Facility

Phone number: 519-603-4223
Address:  1253 King Street East, Unit 1A
Kitchener, ON N2G 2N5
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